Rachael Young is the founder and CEO of YAYAYA, a beverage company focused on crafting feel-good functional energy drinks made with yaupon and infused with herbs. Described as a tea-like plant, Yaupon is high in caffeine and theobromine, a nootropic identified as a mood booster. Launched in Texas this year, the brand is targeting consumers that are looking for healthy ways to increase their energy and well-being. Young is open to working with a strategic partner that believes in their social wellness mission and can help increase distribution.
YAYAYA was honored to host the first annual American Yaupon Association meeting in Austin, TX. Yaupon stewards from across the country were present including: Catspring Yaupon, Frank Community Farm, Local Leaf, Lost Pines Yaupon Tea and Yaupon Brothers American Tea Co. Although a small group at the time, this meeting represented a huge step in the mission of bringing honor and attention to the previously lost yaupon plant.